Pregnancy App Redesign

Overview

Problem

MyHealthyPregnancy is a pregnancy app that provides risk identification during pregnancy. From past user research, the team noticed that some users have provided valuable feedback on current app issues and ideas for new features. How can I conduct comprehensive user research on current users and iterate the design based on their feedback?

Outcome

Combining the original brand identity with new user feedback, I completely redesigned the homepage and added brand-new features.

End Result

Final Design Showcase

In 10 weeks, I redesigned features in the app by incorporating feedback from user research. The ultimate objective was to transform the app into an aesthetically delightful and effortlessly navigable pregnancy app.

1. Homepage

85% of survey responses mentioned they want more baby information on the homepage, such as a fruit size comparison and daily tips. More visuals can also make the user experience more pleasing.

2. Check-ins

The app used to require users to complete 6 daily check-ins, which was challenging for them to do consistently. But now, users can decide how often they want to check in and tailor the questions to their own preferences and needs.

3. Weight Tracker

50% of the surveyed users had trouble with the old weight tracker because it only tracked once a week and didn't allow editing past entries. With the new weight tracker, users can effortlessly edit their information and keep track of their weight trends.

4. Community Forum

Learning from other popular pregnancy apps, I created a supportive and informative space where users can connect, share experiences, and offer encouragement to one another.

Preparation

Competitive Analysis

I decided to first analyze 3 most popular pregnancy apps to find out common features and design trends. Among all features, size guide, community, and daily tip seem to be the most common ones that our app didn't have, and we could consider adding them to our app.

Discovering Issues

User Research Insights

To gain an understanding of how to improve the app from the current user's perspective, I conducted survey research with 150 users and held 8 phone-call interviews. The process of gathering user feedback posed a challenge for me.

Old Method:

Cold call all 150 active users to ask general questions (e.g., areas of the app they like/dislike the most) and willingness to participate in interviews.

It's not working! After cold calling 60 users, only 2 picked up their phone and only 1 actually responded.

New Method:

Online survey sent to 150 active users with a chance to win gift cards, which asked the same general questions. Received 87 responses!

15-min phone call interview on 8 active users: based on answers to the general questions, discussed further using open-ended questions to gain in-depth insights.

After analyzing the responses, I found the main user pain points are mainly about the limited information on homepage, checkins that are too frequent, difficulty using the weight tracker, and wanting a community forum.

For suggestions mentioned by more than 40% users, I incorporated them into two personas:

Solution

Wireframes

Design Comparison

01. Homepage - more baby information, visuals, size guide, and daily tips

02. Check-ins are too frequent

03. Weight Tracker is hard to use

04. Want a community forum

View interactive prototype

Usability Testing

Testing Findings

After finishing the design, I conducted unmoderated usability testing on 6 active users using Maze. I provided them with 5 tasks, ranging from easy (Find your body's changes) to difficult (Comment on the latest discussion in the "October 2022 Birth" group in the community forum).

100%

of the users responded that they find the task easy to complete. The completion rates for each task were 100%, except for the last difficult task, which also had a high 80% rate. They expressed that they love the new variety of colors and the overall design.

However,

Some users mentioned changes that they would like to have on top of this redesign, such as information about how to set up an appointment and hotlines for doctors. So there's still room to improve.

Reflection

Before this internship, I had no knowledge of UI/UX or how to use Figma. In four weeks, I taught myself UI design and UX principles online, and Figma became my closest friend. Working with data analysts and UX researchers, I learned to write effective interview scripts, analyze survey data, and conduct unmoderated usability testing. Connecting with users through research and my design was a thrilling experience.

Since the company was very small (only 7 people), I also took on the role of debugging the app and reviewing the logic document, which took a lot of time. Therefore, I wasn't able to come up with multiple iterations for usability testing. In the future, I will try to iterate as much as I can to create and test more design ideas.

Overall, I was very proud of the result of my first UX design internship! 😊